Textbook: Real Estate Brokerage: A Management Guide
Survival in the radically changing business environment of real estate brokerage requires sound management. This updated edition of Real Estate Brokerage: A Management Guide, will show you not only how to set up a sound business, but also how to make it flourish! Using a generally accepted business management model, this guidebook provides the five success steps to follow in establishing and keeping a brokerage on course.
CONTENTS: The Challenge of Change – Analyzing the Business Climate – Analyzing the Market – Developing a Plan – Structuring Your Organization – Structuring Your Business Systems – Structuring Your Finances – Business Policies and Procedures – Marketing and Advertising – Recruiting, Selecting and Hiring the Staff – Professional Development for Your Staff – Coaching Your Staff – Monitoring Your Operations – Managing Risk – Becoming a Leader – Developing as a Manager – Being a Communicator – Appendix – Glossary – Bibliography – Index